Barter Guru Appears in New York
NY based leading barter company launches #barterguru campaign
New York, NY, Jan 21st-2019 – From TV, Radio and Newspapers to Billboards in Times Square, Superbiz kicked off the New Year with a marketing campaign focusing on the Magic of Bartering.
Forget stock market volatility. As the economy slows down, more companies seek to use one of the oldest forms of commerce: BARTER. According to Barter News Weekly, 65% of all businesses listed in the NYSE trade.
Eddie Cruz, founder of Superbiz, says:
“We are thrilled to launch the Barter Guru Campaign, creating awareness in the marketplace about the power of bartering. It is a great tool to help business owners save cash, move excess inventories and enhance their lifestyles.”
Co-founder Lisa Ellerbee adds:
“Over the past 10 years, we have saved our customers millions of dollars. Yet, I am amazed at how many businesses and professionals are still unaware of the power of organized barter. Our goal is to stimulate awareness and help companies increase their bottom line.”
Liam Alexander, Creative Director of the campaign echoes this sentiment:
“The idea of being able to make your wishes and dreams come true, in a very easy way; trading what you have for what you want. The Barter Guru campaign was a lot of fun; walking in Times Square and seeing a digital billboard means mission accomplished.”
Troy Ayers, owner of Unique to Chic, a seasoned barterer and Superbiz member since 2010, expressed his admiration for the campaign: “As one of the most creative exchanges in the North East, I appreciate Superbiz’s efforts to increase awareness about the benefits of bartering. This generates exponential growth and allows members to focus on bigger trades because of membership expansion.”
The #barterguru campaign premiered January 2019 and runs through March 2019. For more information on Superbiz, please visit superbiznow.com 888.514.0222 Ext 2.
Breaking: Superbiz Acquires 2 Barter Exchanges in One Day
Leading barter company continues to expand
New York, NY Nov 10th, 2017.
In an exciting development that will change the Industry’s landscape, Superbiz announced to the media the acquisition of NY based Primary Trade Solutions which had recently acquired East End Barter.
Current members of Primary Trade Solutions will be absorbed by the Superbiz organization beginning November 10th 2017. This acquisition will yield an additional portfolio of over 10,000 new products and services, providing increased value for its members.
“Efficient utilization of technology and human capital is in our DNA from the beginning.
We will continue to offer the highest standards of customer satisfaction in the barter industry.
We are honored that PTS have chosen our platform to service their existing members,” said Eddie Cruz of Superbiz.
Co-founder Lisa Ellerbee adds: “With the advances in technology, it is easier than ever before for members from both Superbiz, and the newly added PTS members to communicate, interact, trade and prosper. Primary Trade members are the perfect complement to our already strong and healthy trading network. It is a win-win.”
In anticipation of this merger, Superbiz launched a geo-tracking based App and expanded their Midtown NYC headquarters in size and personnel to better handle newly increased customer’s demands.
Troy Ayers of Chestnut Hill B&B, a seasoned barterer and member of Superbiz since 2010, expressed his admiration for the acquisition and said, “This is one of the fastest growing exchanges in the North East and I am glad to be part of this growth which is already allowing me to focus on bigger and better deals including Real Estate like never before.”
John Ferrara of PTS echoes the sentiment, “After over 20 years in the barter industry, it was an easy decision to sell my company to Superbiz. Eddie reminds me of how I was when I started – eager, hungry and aggressive. There isn’t a doubt in my mind that the accounts I’ve brought in will be very happy with Superbiz.”
The acquisition is effective Friday Nov 10th at 10AM EST. For additional information on Superbiz, please visit superbiznow.com or Contact 888.514.0222
www.businessweek.com: “the U.S. barter market is a staggering $12 billion annually.”
Wikipedia: “A 3% to 7% increase in incremental revenue gains through barter can equate to over 100% increase in profits.”
The COSTCO Connection: “The benefits of bartering are limited only by your creativity…business owners are discovering that bartering can become an integral component of their business plans, enabling them to see higher profits…and improve the quality of their business and personal lives”
Wall Street Journal: “Thousands of business owners and professionals are discovering what may be the ultimate discount: BARTERING.”
Los Angeles Times: “Businesses large and small use the non-cash exchange of goods and services to stretch their hard-earned dollars”
Nation’s Business: “Barter is a way to sell products and services, by needed items, and reach new customers”
Money Dish: “Offer up a $100 lunch to a trade exchange member and you have earned $100 toward another member’s services, even if they never visit your restaurant.”
Wall Street Journal: “Independent restaurants are turning to an old-fashioned method to fill tables – barter… As they struggle to keep customers and pay the monthly bills, restaurants are swapping food for services like oven-hood cleaning and pest control.”
Detroit Free Press: ”The economy is definitely a great reason to get into trade because it grows businesses no matter what the economy…”
NBC Nightly News: “More and more companies and individuals are turning to barter”
Inside Tucson Business: “Barter is not just for small businesses… About 80 percent of the world’s Fortune-500 companies use barter”
C & G Newspapers: “Bartering and trading is helping small businesses in the current economic climate.”
Inc Magazine: “A growing number of businesses are turning to barter… to acquire the goods and services you need without decimating your dwindling cash”
New York Times: “Bartering in goods and services is making a comeback during the economic downturn.”
USA Today: “Increased competition, less discretionary income and sluggish economy makes barter the most effective tool”
Forbes Magazine: “Why would a small business bother with barter? “The main benefit is the new business we bring to them.”
Omni: “More than 770,000 businesses conducted billions of barter transactions…”
Wall Street Journal: “In the past two years, businesses in trade-exchanges have increased their sales by 10% to 15% annually compared with 2% to 5% annual growth for non-trading companies…”
Nation’s Business Review: “Trade Exchange members buy and sell from one another using trade dollars, an alternative currency to money. By bartering for products and services, they generate new business, offset cash expenses, and increase profits. Best of all, businesses can barter using excess capacity and inventory– making this an extremely advantageous solution.”
Good Housekeeping: “Small business owners tend to be the biggest beneficiaries of barter because they can trade goods based on their own wholesale cost.”
New York Times: “Get 10 percent more business through barter.…”
ABC News – Diane Sawyer: “Rising unemployment and financial setbacks are pushing more Americans to get creative. They’re increasingly turning to bartering, the most ancient form of commerce and the new currency of these tough economic times.”
Business Week: “In a tough economy, the use of bartering for products or services tends to grow. The increase of formal barter exchanges by businesses can help them grow and expand while the market is tight…”
Hotel & Motel Management: “Bartering turns empty rooms into valuable commodities. Trading room nights brings hotels new customers to feed other profit centers – such as food and beverage, telephone, laundry and parking — with opportunity to return as a cash customer and even refer a few friends.”
Kiplinger Personal Financial Magazine: “Think of barter as a supplement to your regular cash business, not a replacement for it. For most businesses, producing a 6-8% of sales per year by barter is a reasonable ceiling. The key to successful bartering is knowing how to use the system. Learn to be flexible in your buying habits. Give your trade broker time to find what you want, and be willing to help by giving referrals. There’s no tax advantage or disadvantage to bartering. Cash sales and trade sales are treated identical under the tax law.”
Entrepreneur Magazine: “With the current economy, most of us can’t exactly go to a bank for a loan, so… ”
TechNEWSworld: “Restaurant owners, dentists, doctors, graphic designers, realtors and everyday people are all doing it: bartering. Though it’s an old concept, it’s getting a new twist in the world of e-commerce through trade exchanges…”
FOX news: “Whoever said cash is king never tried bartering. For small business owners grappling with excess capacity and an inability to get a loan from banks, bartering can be more valuable than cash”
Opportunity: “Businesses are bartering for many reasons. Most important, perhaps, is that it gives them the ability to leverage their cash reserves into more purchasing power while increasing cash flow and lowering overhead expenses.”
the GUARDIAN: “Companies find new ways to balance their books and improve their profit margins.”
ABC news: “Businesses use the new barter system to save cash.”
The Practical Accountant: “Bartering is an age-old practice that has always been particularly common among businesses in small communities. But it has exploded in recent years into a sophisticated undertaking backed by a huge network of third party players. Perhaps imbedded with the spirit of trade-savvy school kids, meanwhile, many business owners and executives have thrust bartering into a multi-billion dollar industry that spans the globe. To its champions, bartering has become a vitally important tool for maximizing a company’s return on its assets while building a network of potential cash customers as well as trading partners. Companies are starting to understand how they can use their products and services as a form of capital to buy things they need. The types of connections offered by bartering are virtually unlimited. To name just a sampling; Hotels unlock their rooms for advertising space in newspapers and magazines; printers roll their presses in exchange for legal services; manufacturers trade widgets for share of another company’s stock; accountants offer tax preparation services for seats on airplanes; and employees of various kinds barter to provide incentives for employees, such as vacations at exotic resorts.”
Journal of Accountancy: “Businesses are discovering that barter not only has financial advantages but it has marketing benefits as well. Barter brings in new business that could never be acquired in any other way. It’s best to work through a barter exchange network, which acts as a broker for its clients’ goods and services. Such networks have thousands of clients, making them a viable source for many business needs, such as office equipment and supplies, printing, advertising, cleaning and maintenance services, professional services and travel and entertainment.”
CFO Magazine: “Barter doesn’t change the way companies do business…just the method of payment.”
TIME: “…helps businesses turn under-utilized capacity and unsold merchandise into extra revenue.”
AsianWeek: “…but Jenny is not worried. She has been actively trading her excess time for goods and services she previously purchased using cash.”
Nation’s Restaurant News: “Barter exchanges help cash-strapped entrepreneurs stimulate sales, develop new clients, convert excess capacity or inventory into revenue, and acquire goods and services needed to conduct a business. The most important benefit of barter is cash conservation: keeping cash in the bank while using barter revenue to offset normal operating costs.”
Print & Graphics: “As things become more and more competitive, and as more people start their own businesses, trading is likely to become more popular. It makes sense. Businesses will discover that barter can become an integral part of their business plans, enabling them to see higher profits, meet like-minded business owners and improve the quality of their business and personal lives.”
THE AUSTRALIAN: “Organizations have used this technique to pull off big cash-saving plays.”
FOXnews Channel: “The company also benefits by having their products distributed to new markets – worldwide.”
Wall Street Journal: “Barter is a powerful cash saving tool.”
CBS News: “Business owners aim to become recession-proof by offsetting their existing expenses against new sales.”
Inc. Magazine: “A barter exchange … Customers sign up to sell anything from drywall to dentistry, the exchange compiles the listings in a directory, and buyers contact sellers directly or through a broker employed by the exchange.”
USA Today: “Businesses by the thousands are turning to barter. Creative entrepreneurs quietly have made barter a $600 billion industry.”
Pattaya People: “Micro-finance gets boost through non-cash trade exchanges…”
The Sydney Morning Herald: “…keep your cash in the bank and still buy what you need…”
Fortune Magazine: “Even in modern times, bartering remains a practical choice for small businesses. It’s a cash preservation tool, something that’s especially useful in a tough economy. It can also help move unsold inventory or put idled staff to work. Done right, bartering can even drive new cash business.”
American Express Smart Marketing: “Barter is not only a big help to my cash flow, it brings me new customers who often become repeat customers.”
The Economist: “…non-cash trade grows as markets crumble.”
Superbiz: “Superbiz barter stimulates businesses success and lifestyle enhancement through trading.”